Founded in 1929 by Luisa Jaquin and Lido Panconesi with the opening of the eponymous concept store in Via Roma in Florence, LuisaViaRoma grew under the managerial direction of the founders’ grandson, Andrea Panconesi, who holds the title of President, while his daughter Annagreta is the Creative Director of both the website and store. Online since 1999, today the company invoices over 90% from its online sales.

LuisaViaRoma is known all over the world for its curated selection of over 600 luxury brands, including both iconic brands and emerging talents. With collections of clothing and accessories for men, women and kids, designer home items and beauty products, the company is a leader in the new fashion landscape. Some of the best-known brands from the selection include Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Burberry, Dolce & Gabbana, Gucci, JACQUEMUS, Loro Piana, MACH & MACH, Manolo Blahnik, Max Mara, Moncler, Off-White, Saint Laurent, Tom Ford, Valentino and Versace.

Currently approximately 300 people from 20 countries work on the website, now available in 10 languages: English, Italian, German, Chinese, Russian, Spanish, French, Korean, Japanese and Turkish. The website LUISAVIAROMA is created entirely in-house at the company’s headquarters in Florence, Italy where the graphics, design, IT, customer service, marketing and buying departments are located. PR and press offices operate from the company’s Milan office.

Luisaviaroma: https://www.luisaviaroma.com